Google Adwords is a very important part of your advertising plan. The main reason for this is that since Google is the largest search engine on the planet it is really easy to get traffic very fast using it. However, there are unique challenges and in this article I would like to go through those barriers that might prevent you from achieving success with this method.

1) Create separate advertising campaigns

One of the biggest problems that you will experience with your advertising campaigns is that if you do not create multiple campaigns grouping certain types of adverts together you will find that you have too many general adverts grouped together. Your low performing adverts will negatively impact your other campaigns and increase your cost per click. So it becomes very important to group a few related adverts together when testing to see which adverts work.

2) Not filtering out negative keyword matching

If you are targeting certain keywords it becomes very important to exclude keywords that are not related to your target audience. For example if you were to be targeting the keywords "affiliate marketing" you may find that some people search on "affiliate marketing programs". These people are not searching for information on affiliate marketing, but rather programs that they can join. Your conversion will be extremely poor. Consequently it is very important to use the option to filter negative keywords out.

3) Gain a high page quality score

It is very important to get a good quality page score from Google as this will reduce the cost of your clicks. You can do this by getting high quality one way links to your website and include the keywords that you are targeting in the body of your landing pages.