Internet Marketing Tips - Are Your Keywords REALLY Targeted?

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By Steven Wagenheim 

I've been doing keyword research for so long I could probably do it in my sleep. I sometimes dream keywords and get up the next day and tweak my campaigns a little bit more, whether they be for articles or what have you. But how many people really understand how important it is to target your keywords as pinpoint as possible in order to get the optimum results? This article is going to, by way of examples, show you just how to target your keywords so that the visitors that come to your site are ones that have the best chance of you turning them into buyers.

Let's take the word acne. Now it's pretty safe to assume that most people know that this word is just not targeted at all. This is the easy example. If you're selling a product that is going to cure or treat somebody's acne, you're going to at least want to use the keyword acne cure or acne treatment. But what if your cure is for a natural acne treatment? If somebody were looking for a cure and wasn't interested in natural methods because they didn't believe in them, they would go to your site through your keyword phrase and not become a buyer because your product wasn't a close enough match. However, if you used the keyword phrase "natural acne treatment" then if somebody went to your site, having looked up that keyword, your product WOULD be something they'd be interested in.

Let's take the keyword "make money online" and suppose that your site was one that taught people how to do this using paid surveys. Well, if you just used "make money online" and somebody went to your site and wasn't interested in doing paid surveys, that's a wasted visitor. However, if you used a keyword phrase such as "make money online with paid surveys" then most likely somebody going to your site WOULD be interested in your opportunity and would be a better candidate for your product.

The key is to make your keyword phrase as specific as possible. The more targeted it is, the better the chance that the person who is coming to your site is actually going to become a buyer of your product or service.

Now, doing this is very simple. Just go to Wordtracker, or the keyword tool of your choice, and look up the main keyword for your niche. Wordtracker will then return a number of like terms that are more highly targeted. You simply pick out the ones that fit your product or service.

It's not rocket science. If anything, it's a very easy process and one that will increase the effectiveness of your promotions greatly.

To YOUR Success,

Steven Wagenheim

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