Banners "Are They Still Effective?"

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By Dianne Kneller

 

There is still some good news for web masters looking for a flexible and reliable way of selling banner ad space. Banner advertising on a specialized directory can still be an effective means of attracting qualified visitors to your web site.

Because banner advertising is one of the most trackable advertising mediums there is. One of the major factors influencing the effectiveness of banner advertising will be the quality, popularity, and specific target audience of the website carrying your banner advert.

Banner ads have come a long way lately though with many different options and variations on creativity. Banner Advertising is also passive, inexpensive and 24-7 pretty much.

Banners can, for example, increase brand awareness much better than text ads. They can be a gif or a jpg image, and the standard banner ad dimensions are usually 468x60px, but they can vary in size from small to skyscrapers.

Banner advertising has always played a significant role in Internet marketing.

They are more often animated these days to capture the attention of the visitor, and to display a variety of images and information.

While you may not make a million dollars through banner ads, they can be a good way to maybe recouperate web site maintenance costs and stick a few extra bucks in your bank.

If you pay for 10,000 banner exposures you'll usually only manage to persuade 100 people to visit your site, But more and more individuals and companies are turning back to banner ads for advertising their services, products and websites.

You may have seen Carlos & Lupes Videos, (traffic tactics) they are making millions from the use of banner ads in CPA networks.

Anyone who is serious about online advertising should learn more about using banner ads at least as a part of their comprehensive marketing system.

If you can drive massive traffic to your site with banners why not do it!

Keep in mind that not all banner ads are created equal, some are much more effective than others.

If you place your banners towards the bottom of the page or in a position that your visitors can't see it will also significantly reduce your click through rate.

So to answer the question, Are Banners Still Effective, Then the answer would be YES! when done the right way..

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