Are Search Engines Devaluing Directories?

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By Danna Williams

 

Recently as many as one hundred plus directories, so far have dropped in search rankings or been removed from search engine results pages. Some are saying as many as five hundred directory owners have been hit with this new adjustment. This update has been going on for months proving that search engines have begun targeting paid link directories that SE's feel are in violation of the search quality guidelines (link buying). Just one more thing for website owners to worry about when they are fighting for website traffic. I would recommend people change the paid links to no follow if traffic from links is not substantial.

Search engines are not not sending out notices in most cases or giving website owners answers to directory with new guideline questions. This is clearly all about money and advertisers need to get web exposure in th results pages. Further more this is also another step in crushing seo companies, because natural search engine optimization takes ad space away from them.

I believe natural search engine optimization techniques and are still alive and always will, be so be smart and don't manipulate search. Remember that all your sponsored or advertising links should be clearly labeled the rel= "nofollow" attribute to the link. You can also use Java script to direct the link or add to the meta tags. Finally do not waste your time buying links from other websites. If it is a directory it should be free like a natural web site back link.

Danna Williams seo strategist and article writer with 10 years experience. For more information about optimization services, please visit SEO Company Services Article Source: http://EzineArticles.com/?expert=Danna_Williams

Promote Business Through The Internet

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By Rowena Jauod

 

It is a fact that business for starters are a bit hard, but marketing a business is more difficult. This is doubly true if you live in some place like California where you have to compete with a lot of established businesses same as yours. I wanted to promote my business without using outside help. I have always had pretty good business sense, and I did not have the budget to hire advertisers.

I have thought about the best way to promote my business. I run what is in many ways a normal tourists shop, but it has a few important differences. There is a real Californian feel to it, something that appeals to the tourists. They can get a coffee and a sandwich while they are browsing through the various gift products. I have a few additional products on my shop like souvenirs and posters of the Golden Gate Bridge and other attractions here in California.

I figured that the best way to promote my business would be to use the Internet. I would go to some of the things to do in New York websites and buy pay per click ads on them. I know that promoting businesses online is a mixed bag - although the prices are low, the results are not always impressive. Nevertheless, I figured that if I got a hit every once in a while, the ads would more than pay for themselves. When you are promoting a business, after all, you have to deal with the fact that most of the people who see your advertisements won't come to your store.

Nonetheless, my efforts to promote my business were doing nothing for me. Although I got a fair number of clicks - and had to pay for them - it did not seem to be translating into an increase in business. I decided to go with more traditional ways of promoting my business. I put posters up around town, bought a little bit of billboard space, and the like. Still, nothing seemed to make a difference.

I would get a steady flow of customers - enough to stay in business - but not enough to expand. I finally figured out that it did not matter if I promote my business or not. I'm never going to get rich doing what I do, but I think I'll always make a living as long as I stay in a good location. In this city, as everywhere else, location is everything. All the promotional contests and offers you can hold won't change that.

Rowena J is a featured writer at http://www.coopoffers.com/ and has a great article on Affiliate Marketing at http://www.coopoffers.com/affiliate-marketing/affiliate-marketing.html which has great ideas on supplementing your income by using turnkey feeder sites to promote affiliate products and earn huge commissions. Stop by and get some new ideas. Article Source: http://EzineArticles.com/?expert=Rowena_Jauod

Are Autoresponders Necessary?

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By Darla Lacy

Autoresponders are services that most individuals overlook when trying to setup an online business. What most new internet marketers focus on is website development. This is an important part of the setup process but once a site is live, the autoresponder should be the second thing setup.

For someone who wants to start a web-based business, an autoresponder service is a necessity that cannot be avoided. An autoresponder should be the second thing setup after a domain name is purchased. Some of the benefits will be reviewed.

First of all, an autoresponder service frees the webmaster from having to respond to every request for information. Placing an autoresponder through a web site automates the process from which a visitor can access information that cannot be accessed via the website. For example, if there is a newsletter or a product that is to be sold, an autoresponder will allow interested parties to submit their contact information for follow up information on the product of interest.

Secondly, autoresponders are great tools to build a webmaster's list. A list is a collection of visitors to the site who have requested information. That list can be used to market other products. An example would be if someone submitted their email address to receive information on selling items on eBay; I may find a product to sell that is related to auction sites that I could promote to this person.

Autoresponders are a wonderful tool to use to promote products and keep up with customers. If used correctly, one may be able to profit immensely just by honing their skills for promotion of products to their lists that they created with an autoresponder.

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Banners "Are They Still Effective?"

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By Dianne Kneller

 

There is still some good news for web masters looking for a flexible and reliable way of selling banner ad space. Banner advertising on a specialized directory can still be an effective means of attracting qualified visitors to your web site.

Because banner advertising is one of the most trackable advertising mediums there is. One of the major factors influencing the effectiveness of banner advertising will be the quality, popularity, and specific target audience of the website carrying your banner advert.

Banner ads have come a long way lately though with many different options and variations on creativity. Banner Advertising is also passive, inexpensive and 24-7 pretty much.

Banners can, for example, increase brand awareness much better than text ads. They can be a gif or a jpg image, and the standard banner ad dimensions are usually 468x60px, but they can vary in size from small to skyscrapers.

Banner advertising has always played a significant role in Internet marketing.

They are more often animated these days to capture the attention of the visitor, and to display a variety of images and information.

While you may not make a million dollars through banner ads, they can be a good way to maybe recouperate web site maintenance costs and stick a few extra bucks in your bank.

If you pay for 10,000 banner exposures you'll usually only manage to persuade 100 people to visit your site, But more and more individuals and companies are turning back to banner ads for advertising their services, products and websites.

You may have seen Carlos & Lupes Videos, (traffic tactics) they are making millions from the use of banner ads in CPA networks.

Anyone who is serious about online advertising should learn more about using banner ads at least as a part of their comprehensive marketing system.

If you can drive massive traffic to your site with banners why not do it!

Keep in mind that not all banner ads are created equal, some are much more effective than others.

If you place your banners towards the bottom of the page or in a position that your visitors can't see it will also significantly reduce your click through rate.

So to answer the question, Are Banners Still Effective, Then the answer would be YES! when done the right way..

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